Wednesday, December 18, 2024

Remember Sears, Roebuck & Co. Catalogues?

Thinking about the Sears & Roebuck catalogue seems especially relevant during the holiday season.  We did not have Black Friday sales to fuel our shopping fever, but we had the mail-order catalogue to help us decide what to ask Santa to bring.  However, this blog is not just about Christmas Shopping.

 Do you remember the old Sears, Roebuck & Co. Catalogues?  We must have ordered something from those catalogues, or surely, they would have stopped sending them to us, but I cannot remember buying anything.  I do remember looking through the new catalogues when they arrived, however.  This blog is about something they sold long before I would have been flipping the pages, however.

Mail Order Houses

In the early part of the 20th Century, you could buy a Sears Modern Home through the catalogue.  The kit came with blueprints, and if you could not afford the price all at once, they provided monthly payments.  All of the pieces were precut, numbered, and ready to fit together.  Nails and paint were included, but you would need to find someone to assemble the pieces, unless you were handy enough to tackle such a job. 

Sales went well until the Great Depression, their best year being 1929.  Sears had a loan program that required a small down payment, and once that was paid, they would lend $3 for every $1 the customer had invested in the house.  As you can imagine, many purchasers were still making payments when the depression hit, and although sales rebounded from 1936 to 1938, the Sears Modern Home department never fully recovered, and in 1940 they were out of the Sears Kit Business.

I have been told that several homes were built in central Kansas in the community where we now live, but I have not been able to verify that they were Sears Modern Homes.  They sold somewhere around 75,000 homes between 1908 and 1940.  There were hundreds of styles, from small bungalows to larger homes.  Thanks to Jenny Ashcraft for posting online and sending me on the search for more information.  

However, what also interested me were the modern homes I discovered online.  There are many examples of such homes available today, from lovely 2-story traditional homes to single story homes that can be built on a foundation or a basement, to custom homes built on your land to tiny modern Prefab homes or log cabins, tiny or majestic.  There are even houses built on wheels so you can move your residence as you choose.  Sears, Roebuck & Company was just ahead of their time!  

    

 

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